LinkedIn Blueprint

A proven 3-pillar content system with 30+ ready-to-use hooks, post templates, and a 30-day content calendar so you never stare at a blank screen again

The daily engagement rhythm that builds a loyal audience who shows up for you even when the algorithm doesn’t - in just 15 minutes a day

A step-by-step outreach strategy to fill your network with ideal clients and start real conversations - no icky selling, no cold pitching

Done-for-you templates: ICP worksheet, profile audit checklist, DM scripts, and a weekly tracker to measure your momentum from day one

Enter your bullet points here..

Posting into the void with no strategy and getting crickets

Relying on referrals, word of mouth, and hope

Spending hours on content that nobody sees

No idea who your ideal client is or how to reach them

LinkedIn feels like shouting into an empty room

Inconsistent pipeline that keeps you anxious about where the next client is coming from

A repeatable daily system that takes 30 minutes

Warm DMs from ideal clients landing in your inbox

Content that positions you as the go-to expert in your space

A network full of your ideal clients who already know, like, and trust you

4–8 steady leads a month without paid ads or cold outreach

Confidence that your pipeline is predictable, not a lucky month

Profile setup that converts
Turn your LinkedIn profile into a landing page that attracts and converts ideal clients within seconds. Includes a profile audit checklist so you can score yourself and fix gaps immediately.

The 3-pillar content system
Our exact framework for showing up as the human, the leader, and the expert - so your content builds trust, authority, and curiosity about your work. Includes 30+ hook templates and a 30-day content calendar.

Done-for-you templates and tools
ICP identification worksheet, weekly activity tracker, profile audit checklist, 30-day content calendar, 30+ hook templates, and 5 DM conversation scripts. Everything you need to start today.

The audience loyalty engine
The daily engagement rhythm that builds a community of people who show up for you every time you post, even when the algorithm changes. Takes 15 minutes a day.

Strategic growth and outreach
How to find, connect with, and start genuine conversations with your ideal clients - without cold pitching or feeling salesy. Includes DM templates for every scenario: new connections, inbound requests, warm follow-ups, and transitioning to a call.

30+ hook templates
Proven opening lines organised by pillar that stop the scroll and start conversations. Plug in your topic and post.

The audience loyalty engine
The daily engagement rhythm that builds a community of people who show up for you every time you post, even when the algorithm changes. Takes 15 minutes a day.

Strategic growth and outreach
How to find, connect with, and start genuine conversations with your ideal clients - without cold pitching or feeling salesy. Includes DM templates for every scenario: new connections, inbound requests, warm follow-ups, and transitioning to a call.

30+ hook templates Proven opening lines organised by pillar that stop the scroll and start conversations. Plug in your topic and post.

We’re Amie and Charlotte. co-founders of Birch & Louise.

We built our entire agency, from zero clients to a full team - using nothing but LinkedIn.

No paid ads. No cold emails. No fancy marketing budget.

Just a system we refined every single day until it worked like clockwork: 4-8 warm inbound leads every month, consistent visibility, and a network full of people who already trust us before we ever get on a call.

This blueprint is the exact system we use ourselves and for our clients.

We’re not teaching theory - we’re handing you the playbook we follow every morning before we start our day.

I already have LinkedIn, is this relevant to me?
Absolutely. Having a LinkedIn account and having a LinkedIn strategy are two very different things. This blueprint gives you the system to turn your existing profile into a lead-generation machine.
Who is this blueprint for?
Service-based business owners who want to stop relying on luck to grow. If you’re a VA, consultant, coach, freelancer, or agency owner and you want LinkedIn to consistently bring clients to you, this is for you.
I don't have time to post everyday
We get it. The blueprint starts you at 3 posts per week and shows you how to write and schedule a full week of content in 45 minutes. The daily engagement takes 15–30 minutes. Less time than you spend scrolling.
Does this work for my industry?
If your ideal clients are on LinkedIn (and if they’re business owners, founders, or professionals, they are), this system works. We’ve seen it work across VAs, coaches, consultants, HR professionals, accountants, fitness coaches, and more.
I’m not a natural writer
Neither were we when we started. The blueprint includes 30+ hook templates and example posts you can adapt. You’re not starting from a blank page - you’re filling in frameworks that we’ve already tested.
How is this different from free LinkedIn advice?
Free advice tells you to “post consistently” and “engage with your audience.” This blueprint tells you exactly what to post, when, how to structure your engagement in 15-minute blocks, how to find and connect with ideal clients daily, and what to say in your DMs. It’s a system, not tips.
How is the blueprint delivered?
Instantly after purchase. You’ll get access to the full blueprint PDF with all templates, worksheets, and swipe files included.
Can I get continued support afterwards?
Yes. If you want hands-on help implementing the strategy, Amie and Charlotte offer focus sessions and ongoing LinkedIn management. Just reach out after you’ve gone through the blueprint.

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